Web Analytics

Here go all blog posts of the category “Web Analytics” – The measurement and analysis of various online activities like page views and visits, bounce rate, average time on site, conversion rate etc. – Check this free web analytics consulting of webproductblog.com:

SEOLExA SEO Link Exchange Analyzer 1.0 Beta Release

Posted in Web Analytics on December 1st, 2010 by Thomas Fuchs-Martin – 2 Comments

Recently I got the idea to look for a SEO tool that helps you with analyzing and keeping track of link exchanges, but after searching 5min with Google I found nothing that was what I needed. So I thought “Do It Yourself” and this is the result:

Download SEOLExA SEO Link Exchange Analyzer 1.0

SEOLExA Tool

SEOLExA Tool

I thought it would be cool to have test tool that automatically checks if all the sites that you have done link exchanges with in the past actually still have the link to your site… Because over the time it can just happen that the exchanged link disappeared because of a bug on that site or there was a redesign of the page and the link exchange got forgotten or for whatever other reasons suddenly the link (that was supposed to give some Link Juice to your site) is gone. read more »

Clever SEO Keyword Grouping with Regex in Google Analytics

Posted in Web Analytics on November 18th, 2010 by Thomas Fuchs-Martin – 3 Comments

Although Google Analytics offers many different report types and quite a lot of options to filter and refine them: One thing is not really doable without Regular Expressions: Checking the traffic for keyword groups!

regex-xmas1 read more »

Watch out for the World Cup Effect in your Google Anaytics!

Posted in Web Analytics on June 21st, 2010 by Thomas Fuchs-Martin – Be the first to comment

Whether you are a soccer fan or not: You may have noticed that there is the FIFA World Cup 2010 in South Africa! Twitter already had to struggle with a huge traffic due to soccer fans tweeting like crazy about recent matches and the Vuvuzela trumpets – But what impact will have the Soccer World Cup for your site´s traffic?

soccer & web analytics

soccer & web analytics

If your business model is not directly related with soccer and your target markets are in countries that participate in the World Championship you will very likely see traffic drops during the important soccer matches.

To quickly measure this you can do a hourly traffic analysis with your Google analytics.

With just 6 simple steps you are able to figure out how the FIFA World Cup affected your websites traffic:

read more »

Efficient SEO Site Analysis With Advanced Google Search Techniques

Posted in Web Analytics on November 30th, 2009 by Thomas Fuchs-Martin – 3 Comments

Advanced Google Search techniques are very useful to analyze competitors or identify sites that stole your content! Also from time to time it is a good thing to check what is going on with your website´s Google index. For the case that your website has just few pages in the index that is pretty easy: you do a site:yoursite.com query and you can see all your pages in the index and check them one-by-one.

Lots of pages in the Google index!

Lots of pages in the Google index!

BUT what if your site has (approximately) hundreds of thousands or even millions of pages in the Google index?
… Well, you will need a looot of patience or even better: You will have to use advanced Google Search Techniques – and that is what this post will be about, so hang on ;-) read more »

Google Visitors Special: Interesting Queries And Answers

Posted in Web Analytics on September 25th, 2009 by Thomas Fuchs-Martin – 1 Comment

It is always very interesting to take a look at the keywords that your visitors used in their Google search to find your website – and not only to analyze the SEO performance of your website. Some keywords actually can tell you quite a lot about what your visitors were really looking for on your site. read more »

111+ Web Analytics Tweeter You Must Follow

Posted in Web Analytics on June 18th, 2009 by Thomas Fuchs-Martin – 11 Comments

Twitter is a really powerful tool to get in touch with other internet people. In the last time I was looking for web analytics experts in Twitter and found an excellent resource at the Blog of Rich Page. Even more interesting people I found while doing searches in Twitter and Google. Please let me know If I missed somebody in this list and tweet me. I want to keep this list up to date and I will update it from time to time.

Web Analytics Experts in Twitter:

read more »

Pageviews vs. Visits vs. Visitors

Posted in Web Analytics on June 12th, 2009 by Thomas Fuchs-Martin – Be the first to comment

In my opinion it happens too often that these important web analytics terms get mixed up or misunderstood. Sometimes even people that work in the internet industry seem to get confused. Whenever you have doubts if your conversation partner understood these terms right, you should better explain these differences again! See below the official definitions, where i have marked the parts with [!] that are in my experience most often misunderstood. read more »

Broken Link Analysis With The Free Tool Xenu Link Sleuth

Posted in Web Analytics on May 7th, 2009 by Thomas Fuchs-Martin – 4 Comments

There are no broken links on your web page? Sure? If your web project is bigger than a couple of pages you will need the help of an automatic link checker tool to answer this question. If you do not check the links regularly and there are too many broken links you risk that:

  • the usability will be bad, because users just waste their time with clicking on the broken links
  • the SEO (Search Engine Optimization) suffers, because the search engine crawlers might waste their (limited!) time with following these links.

read more »

Basic User Stream Analysis With Advanced Segments In Google Analytics

Posted in Web Analytics on May 4th, 2009 by Thomas Fuchs-Martin – Be the first to comment

Advanced Segments are very useful for comparing different user streams and illustrating them with graphs. You can find a good explanation how you can create this segments with Google Analytics at the official Google Analytics Blog. The following questions you should always answer in your traffic stream analysis: read more »