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Whether you are a soccer fan or not: You may have noticed that there is the FIFA World Cup 2010 in South Africa! Twitter already had to struggle with a huge traffic due to soccer fans tweeting like crazy about recent matches and the Vuvuzela trumpets - But what impact will have the Soccer World Cup for your site´s traffic?

soccer & web analytics

If your business model is not directly related with soccer and your target markets are in countries that participate in the World Championship you will very likely see traffic drops during the important soccer matches.

To quickly measure this you can do a hourly traffic analysis with your Google analytics.

With just 6 simple steps you are able to figure out how the FIFA World Cup affected your websites traffic:

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Advanced Google Search techniques are very useful to analyze competitors or identify sites that stole your content! Also from time to time it is a good thing to check what is going on with your website´s Google index. For the case that your website has just few pages in the index that is pretty easy: you do a site:yoursite.com query and you can see all your pages in the index and check them one-by-one.

Lots of pages in the Google index!

BUT what if your site has (approximately) hundreds of thousands or even millions of pages in the Google index?
… Well, you will need a looot of patience or even better: You will have to use advanced Google Search Techniques - and that is what this post will be about, so hang on read more »

It is always very interesting to take a look at the keywords that your visitors used in their Google search to find your website - and not only to analyze the SEO performance of your website. Some keywords actually can tell you quite a lot about what your visitors were really looking for on your site. read more »

Twitter is a really powerful tool to get in touch with other internet people. In the last time I was looking for web analytics experts in Twitter and found an excellent resource at the Blog of Rich Page. Even more interesting people I found while doing searches in Twitter and Google. Please let me know If I missed somebody in this list and tweet me. I want to keep this list up to date and I will update it from time to time.

Web Analytics Experts in Twitter:

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In my opinion it happens too often that these important web analytics terms get mixed up or misunderstood. Sometimes even people that work in the internet industry seem to get confused. Whenever you have doubts if your conversation partner understood these terms right, you should better explain these differences again! See below the official definitions, where i have marked the parts with [!] that are in my experience most often misunderstood. read more »

There are no broken links on your web page? Sure? If your web project is bigger than a couple of pages you will need the help of an automatic link checker tool to answer this question. If you do not check the links regularly and there are too many broken links you risk that:

• the usability will be bad, because users just waste their time with clicking on the broken links
• the SEO (Search Engine Optimization) suffers, because the search engine crawlers might waste their (limited!) time with following these links.

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Advanced Segments are very useful for comparing different user streams and illustrating them with graphs. You can find a good explanation how you can create this segments with Google Analytics at the official Google Analytics Blog. The following questions you should always answer in your traffic stream analysis: read more »