For some reason people from all over the world are using Twitter like crazy at the moment. Well, actually it is not really surprising, because you can do a lot of cool things with it. In this post I list and explain my reasons why I use Twitter and why I think every good Product Manager should do so as well:
Connect with other PMs
In a previous post I have published a List of Product Managers in Twitter, which is a good starting point to get in touch with Product Managers. The best thing in the Twitter network is: It is a worldwide trend, no matter how good you are networked in your local or national networks, in Twitter you will find interesting people from all over the world!
Get in touch with (potential) clients
Think about what your target group could be thinking (and tweeting) and use search.twitter.com to find these tweets. Answering Questions can be an effective way to interact with (potential) clients!
Listen to customer feedback
“What should I tweet?” is a very common question for Tweeters. The question “What should I listen to in Twitter” is not so common, but here is in my opinion the biggest potential for PMs. People in Twitter love to talk about their experiences with products of all kind. So even if your product has nothing to do with the internet at all, it is very likely that somebody already tweeted something about it. Discovering these tweets is relatively easy with search.twitter.com and you can alternatively use other tools, if you want (see for example this mashable post about alternative Twitter search tools)
Locate the experts
There are a couple of famous people active on Twitter and if you like their tweets you should not hesitate to follow them. Tip: Maybe one of them is live-tweeting from an interesting conference that you cannot attend.
Share good and relevant articles
For sure you are reading good articles about product management from time to time. Sharing them via Twitter will help you to get new targeted followers
Grow your online-reputation
If you regularly tweet about specific topics and interact with other users, you can slowly grow your reputation about a specific topic or your product in the Twitter-sphere. For sure this will not happen over night – Social Media is a marathon, not a sprint!
Let people know about your product
Last not least: Promote your products from time to time! But do not do the mistake and ONLY talk about your stuff. Success in Social Communities can in the long term only be achieved with real interaction with other people!
I hope I could convince you to use Twitter and to follow me What are your reasons to be on Twitter?