SEOLExA SEO Link Exchange Analyzer 1.0 Beta Release

Recently I got the idea to look for a SEO tool that helps you with analyzing and keeping track of link exchanges, but after searching 5min with Google I found nothing that was what I needed. So I thought “Do It Yourself” and this is the result:

Download SEOLExA SEO Link Exchange Analyzer 1.0



I thought it would be cool to have test tool that automatically checks if all the sites that you have done link exchanges with in the past actually still have the link to your site… Because over the time it can just happen that the exchanged link disappeared because of a bug on that site or there was a redesign of the page and the link exchange got forgotten or for whatever other reasons suddenly the link (that was supposed to give some Link Juice to your site) is gone. Continue reading

3 Quick Start SEO Guides for Beginners

After some years in the internet business I had to figure out that SEO is really important for the succes of your web product. The goal of this post is to give you a quick start to learn SEO. Basic knowledge in SEO is definitely necessary for Web PMs, even if you think about outsorcing SEO services.

search-engine-logosThe good thing is: there are thousands of SEO guides for beginners available. After searching for some Google queries for sure you will find lots of results…

The bad thing is: there are thousands of SEO guides for beginners available

or in other words: there exists a bunch of bad stuff as well. To avoid that you waste your time figuring out which ones are good. I have pre-selected some guides that I can recommend.
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Top Google Chrome Internet Browser Extensions

In the last blog post “Google Chrome vs. Mozilla Firefox” I explained why I now prefer the Google Chrome internet browser for private use. After more than one month of intensive usage of Google Chrome I want to present my favourite chrome extensions that are currently installed on my Chrome (BTW: I can´t notice any decrease of performance, no matter how many chrome extensions I have activated!)
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Website Speed – Crucial for User Experience & SEO

Discussions and articles about user experience are usually focused on user interface design, usability etc. That is for sure very important, but the best user interface is worth nothing if your page speed performance is very poor!

firebug screenshot

Firebug Screenshot - Web users are buzy and impatient and every millisecond counts. Well, unfortunately the big search engines don´t have unlimited time to spend while crawling your page, too.

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Efficient SEO Site Analysis With Advanced Google Search Techniques

Advanced Google Search techniques are very useful to analyze competitors or identify sites that stole your content! Also from time to time it is a good thing to check what is going on with your website´s Google index. For the case that your website has just few pages in the index that is pretty easy: you do a query and you can see all your pages in the index and check them one-by-one.

Lots of pages in the Google index!

Lots of pages in the Google index!

BUT what if your site has (approximately) hundreds of thousands or even millions of pages in the Google index?
… Well, you will need a looot of patience or even better: You will have to use advanced Google Search Techniques – and that is what this post will be about, so hang on 😉 Continue reading

Google Visitors Special: Interesting Queries And Answers

It is always very interesting to take a look at the keywords that your visitors used in their Google search to find your website – and not only to analyze the SEO performance of your website. Some keywords actually can tell you quite a lot about what your visitors were really looking for on your site. Continue reading

The 15 Worst User Experience Design Mistakes Ever

It is just strange that there are still so many pages with horrible webdesign online. Well, at least it inspired me to publish a list of my “favourite” (or better said: “most annoying”) user experience nightmares. Please also check the references to other webdesign-experienced bloggers that have a similar point of view: Continue reading

How SEO Will Affect Your Product Planning Right From The Beginning

There are some very important interferences of SEO (search engine optimization) with the web product management that you need to know before developing your new product. No matter if you think about hiring (external) SEO consultants once the website is online, there are some aspects of SEO that you will have to keep in mind right from the start of creating an online product strategy. Continue reading

111+ Web Analytics Tweeter You Must Follow

Twitter is a really powerful tool to get in touch with other internet people. In the last time I was looking for web analytics experts in Twitter and found an excellent resource at the Blog of Rich Page. Even more interesting people I found while doing searches in Twitter and Google. Please let me know If I missed somebody in this list and tweet me. I want to keep this list up to date and I will update it from time to time.

Web Analytics Experts in Twitter:

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Broken Link Analysis With The Free Tool Xenu Link Sleuth

There are no broken links on your web page? Sure? If your web project is bigger than a couple of pages you will need the help of an automatic link checker tool to answer this question. If you do not check the links regularly and there are too many broken links you risk that:

  • the usability will be bad, because users just waste their time with clicking on the broken links
  • the SEO (Search Engine Optimization) suffers, because the search engine crawlers might waste their (limited!) time with following these links.

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11 Very Useful Firefox Plugins For Web Product Managers And Web Designers

A good argument to use the Firefox Browser is the huge amount of useful Plugins and Add-ons. Of course the Download is for free and some of them can really make the daily job of a Web Product Manager easier. Here are my favourites:
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